Nestled within Flex Fuel in Santa Cruz, Laguna, But First, Coffee (BFC) stands out as a haven for coffee lovers and remote workers seeking that perfect blend of comfort and vibrant energy. This coffee shop expertly combines quality brews with a welcoming ambiance, making every visit an experience to savor.
BFC’s menu is a treasure trove of expertly crafted drinks designed to delight your palate. Their Brewed Coffee selections are a must-try, especially the Hazelnut 500ml (Iced), which offers a floral symphony of vanilla and coffee that dances enticingly on the senses. For fans of classic tastes, the Classic 500ml (Iced) delivers a harmonious balance of white sugar and robust freshly brewed coffee, while the Plain Black 500ml (Iced) presents a straightforward yet satisfying chill experience for true coffee purists.
For those looking for something vibrant and refreshingly different, the Matcha Series is a sublime choice. The Matcha Latte in particular shines with its silky smooth texture and vivid green tea flavor, perfectly melded with creamy milk for an uplifting treat. The Matcha Espresso layer introduces a dynamic contrast between green tea and rich espresso that invigorates both mind and taste buds.
Not to be overlooked, the indulgent Auro Series celebrates decadent cocoa with options like the Auro Espresso Choco and Auro Choco Butterscotch, combining luscious Auro cacao powder with espresso or rich butterscotch for a drink that feels like a warm, comforting hug in every sip.
Aside from the drinks, BFC excels in creating a cozy atmosphere filled with the rich aroma of freshly brewed coffee, making it a retreat for anyone in need of a peaceful yet inspiring environment. Customers have praised the spot as a perfect hub for remote work, citing the fast Wi-Fi and attentive staff who always make guests feel at home. The ambiance is warm and inviting, a space where comfort and productivity meet beautifully.
Food offerings complement the coffee beautifully—with highlights like the buttery croissant, lauded as “THE best in the area” by satisfied visitors, and tempting pastries including a delicious carrot cake and revel bar that provide a sweet balance to the robust coffees.
While the lively presence of young students brings a youthful and energetic vibe, some visitors note that it can get a bit noisy at peak times. Yet, for many, this very energy adds to the dynamic charm of the place. Whether you’re stopping by for a quick caffeine fix, a casual meet-up, or a productive day of remote work, But First, Coffee strikes the perfect balance of quality, comfort, and community.
In sum, But First, Coffee in Sta. Cruz isn’t just a coffee shop—it's where your day begins on the right note, inviting you to savor each cup amidst a setting that feels like a second home.
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Paola Ysabel “Laysa” Salonga-Arroyo
03/12/2025
Remote workers, this is our place! Fast wifi, accommodating, GV staff, work-friendly ambience. Just avoid peak hours and the cheesecakes lol Their croissant is THE best in the area
Fernando III S. Badillo
22/10/2025
Lots of young students hanging out which makes the place really noisy
Kimberly Añonuevo
19/09/2025
The moment we enter the store, the crew greeted us warmly, they patiently answers our questions regarding the menu. The whole place is clean,screams comfort, coziness and relaxation, the smell of coffee wafting inside the store can make you feel good and its got that calming effect (for me). The pasta dish was good (we tried the chicken pesto) but I especially liked the carrot cake and revel bar, it's moist, not too sweet and bursting with flavors! Sulit! The coffee is Not over priced, not over hyped, doesn't taste artificial, the Matcha latte is also legit, you get your money's worth, perfect place to hang out and chill with your family and friends. Definitely one of my go-to coffee shop.
Ann Katherine Reyes
11/09/2025
BFC has a warm and inviting ambiance, Best coffee we've had
Lorinda Guiron
28/08/2025
Great taste...the coffee and the foods luv it. nice ambience, a cozy place
Alyssa Therese
20/08/2025
Good place to chill. Can be overcrowded and noisy sometimes.